There’s a current trend of flying the flag by government ministers, in the background of video calls on news broadcasts (for example), and in the order to fly the Union Jack on official buildings.
My feeling is that it demonstrates a fragile and insecure patriotism, because it devalues the times when it’s currently used to celebrate achievements and special days. You can be patriotic without flying the flag every day.
Of course, there’s absolutely nothing wrong with flying the flag per se, the problem I (and many others) have is that the government appear to be doing it for political reasons. When the flag is used in this contrived way it will inevitably lead to division, because the purpose of a flag is to unite. It simply highlights the divisions that already exist within the Union.
Twitter (as always) has a perfect hashtag for what the government is doing, but I’m not going to share it here!